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Producers, industries, consumers and the authorities are agreed that the marketing of alcoholic beverages should be carried out responsibly and with due respect for health issues.
Alcohol marketing must never be aimed at children and young people. Alcohol must not be marketed in a way that encourages excessive consumption. The marketing must not be provocative or give the impression that alcohol consumption can bring success. The marketing must always take into consideration the social and health aspects of alcohol consumption.
Since 2000 the Alcohol Advertising Board has been ensuring that the code of practice for marketing alcoholic beverages in Denmark is enforced.
The Board is chaired by an independent chairman. The members of the Board represent both business and consumer interests. | 
